The Trinity Hotel

Brand Identity, Print, Digital, Signage, Styling

The Trinity is a much loved Surry Hills institution, bringing the local community together since 1882. When it was time for a spruce up in 2019 we were engaged alongside Alexander & Co with a brief of contemporising the venue but also maintaining the pubs charm, history and character.

The brand we came up with is a celebration of pub culture, the kind of place you can come to any night of the week for a diverse range of offerings - come and grab a great pub feed, enjoy an after work drink or have a punt on the races.

In keeping with the pubs history it reflects its clientele’s ‘mad about sports’ attitude, it feels like an Australian take on a Boston Sports Bar and a mecca for sports fans. The brand channels an Aussie larrikin spirit, always keen for laugh and a couple of beers with mates. It maintains it’s approachable and welcoming charm and continues to be an established focal point for the local community.