Creating effective and consistent brands is at the heart of everything we do.

Each of our expertise contributes to the core purpose of creating thriving hospitality brands. We do this through research & strategy, storytelling, brand identity design and brand activation services. 

Our Services

  • We partner with industry leading hospitality concept & consulting experts who provide advice on areas such as master planning, food & beverage strategies, market research, and financial & operational consulting. If you require these services, we’ll set you up with the right specialist to ensure your brand is on the best path from the outset.

  • We begin by working closely with you to develop a robust brand strategy that aligns with your goals, target audience, and market positioning. Through market research, competitor analysis, and collaborative brainstorming, we lay the foundation for a powerful brand story and identity that sets you apart from the competition and positions you for long term growth.

  • Tomorrow People understands the importance of a strong visual identity. We craft captivating brand elements, including logos, color palettes, typography, illustrations, imagery and brand guidelines that effectively convey your brand’s personality and values. Ensuring your brand is clearly articulated is key to forming an emotional connection and ongoing loyalty with your consumer.

  • We help you articulate a compelling brand story and key messages that resonate with your target audience. Our team develops a consistent brand voice and messaging strategy that reflects your values, resonates with customers, and differentiates your brand in the marketplace.

  • Once your brand strategy and visual identity are finalised, we then bring your brand to life through the design of your touchpoints such as website design & build, staff fashion & merchandise, menu design, content design, packaging, and marketing collateral. This ensures your brand is effectively communicated to your audience with impact and consistency.

  • We work alongside you to design & produce signage that moves your patrons throughout your venue in a functional way while at the same time delivering a seamless brand experience. We offer signage concept & design, murals & signwriting and signage production and install.

  • Creating a winning brand is a collaborative effort, and we work alongside the best in the industry to ensure our clients have a hand-picked super team working on their projects from start to finish. We partner with a strong network of leaders in hospitality services including hospitality concept & consulting, architecture, interior design, styling, public relations, photography, social media marketing, mural art, and signwriting.

“The rebrand outcome has been sensational. It’s helped us target two segmented audiences for our one venue. We have managed to stay true to our locals, being a beer-focused venue at Trinity Bar while at the same time tripling our evening cocktail sales up at Tilly May’s.”

Anna Calligeros
Calligeros Hotels (Director)