Are you launching or evolving your venue?

You’ve invested in renovations, a fantastic food & beverage offering and high quality staff. But you need a brand identity that reflects your evolved offering, sets you apart from your competition and resonates with your ideal audience.

We can help. During our 15 years in business, we’ve helped transform a wealth of venues into thriving hospitality destinations through our knowledge of creating brands that understand market needs. 

Is positioning yourself at the forefront of the market a goal for your brand? Chat with us.

Founded in 2008, Tomorrow People is an idea that grew from a love of extraordinary food & beverage experiences and a passion to discover what makes these brands stand out and thrive in the market.

More than 15 years later, we’re still fuelled by the same passion and have a deep understanding of what it takes to guide our clients through the process of building well positioned hospitality brands that provide lucrative cultural and commercial outcomes.

Tomorrow People was founded in 2008 by Melanie Topham.

Mel is a brand strategist, with 15+ years of strategy, branding & design experience in the hospitality industry. She believes in the power of food & beverage experiences to unite people and enrich cultures. She loves nothing more than helping growth-minded partners build brands that captivate and enhance their communities.

Over the years, her knowledge of creating brands that understand market needs has resulted in valuable cultural and commercial outcomes for a wealth of clients, such as Watsons Bay Boutique Hotel, Sails by Rydges, Hotel Gosford, and The Banjo Paterson Inn.

Coming from a family of hoteliers, hospitality is in Mel’s DNA. Her background in marketing, design, and hospitality has helped her hone her skills for creating original and engaging hospitality brands and she loves supporting them on their growth journey.