Prince of York

Brand Strategy , Brand Identity, Signage, Print, Digital

When Paul Schulte of Prince of York approached us with his concept for a buzzy multi-storey wine bar located in the centre of Sydney’s CBD we knew we had to be involved. Paul is renowned for his love of a strong concept, particularly one that’s a little bit different - he was passionate about creating an experience which is fun and unique.

The idea was to be a one-stop shop, with a new experience on every level of the venue. Come in for dinner, stay for a drink and then kick on into the night in their underground nightclub. Their mission is to inject fun back into Sydney’s nightlife.

The brand we’ve created is inspired by 80’s-90’s Berlin, it takes the audience away to another place, a time where hedonism and creativity were applauded. The style is innovative and original yet also uncomplicated and approachable. It has a confidence and charm which reflects it’s high quality food, drink, music and design offering.

Check out their website we designed