Branding Project Roadmap

Here’s a quick rundown of the stages of your project

Projects are typically delivered over 10–14 weeks, depending on scope, scale and client collaboration.

  • We kick things off by understanding your business, audience and vision through workshops, questionnaires and site visits.

    This stage aligns stakeholders and sets the strategic direction for the brand.

  • We shape the strategic foundations that define both the brand and the overall venue experience.

    This includes audience and market positioning, as well as a deep understanding of place and community — ensuring the brand feels culturally relevant and connected.

    We also develop the brand story, pillars and personality, along with tone of voice — creating a clear and consistent framework for how the brand communicates.

    Alongside this, we establish the visual direction for the brand — defining the overall look and feel to guide the identity as it evolves.

  • We translate strategy into a distinctive and cohesive visual identity.
    This includes logo design, colour palette, typography, imagery direction and supporting brand elements, delivered through clear Brand Guidelines and a complete toolkit.

  • We bring the brand to life across key touchpoints.
    This may include website, menus, signage, social templates, uniforms and marketing collateral — creating a consistent and considered experience.

  • We review performance post-launch and provide guidance to ensure the brand continues to evolve and perform effectively.