Sails by Rydges

Brand Strategy , Brand Identity, Signage, Print, Digital, Staff Fashion

We were approached by Rydges to create a refreshed brand identity for Sails Port Macquarie by Rydges. The thirty year old venue was undergoing a multi-million dollar renovation and they needed a brand that reflected their new sophisticated and world-class style.

We created a brand that positions them as a fun yet elegant oasis, a fusion of Hampton’s architecture and relaxed coastal luxury.

The brand has evolved into the premier leisure and event destination on the East Coast of Australia. It attracts the domestic urban market as well as international travellers all coming to enjoy the iconic leisure experiences, beautifully crafted weddings and premium conferences and events facilities.