Simmone Logue

Print, Photography

We have had a long standing relationship with Simmone Logue since we were approached to work with the team in 2010. This was at a time when Simmone’s brand was experiencing a large amount of growth and change. They had recently taken on some large corporate clients such as Qantas and Costco and they needed a professional image to maintain and grow that larger corporate market. At the same time they needed to make sure they were not alienating their private catering clients or retail shops.

When we came on board, Simmone Logue had a very basic website and promotional collateral which had been designed quickly and on the go. We were engaged to take Simmone’s brand to the next level. It needed to have a professional look and feel while at the same time still accentuate Simmone’s personal, hands-on approach and lovely soft, feminine nature. It also needed to unify all areas of her business, private and corporate catering and the retail shops.

The professional brand we created for Simmone Logue has seen the business continue to grow with an increased share in the private and corporate catering markets.