Bindaree Butcher
by Aldi

Brand Identity, Packaging

Tomorrow People were approached by our long standing client Bindaree Beef Group to create a name, brand and packaging for a meat product to be launched in ALDI Stores.

The objective was to attract and entice ALDI shoppers to try a new product and brand. This subsidiary of the Bindaree brand was to be universal enough that it can be used for a variety of beef products. They wanted consumers to be excited about trying something new that is high quality and tastes great when they see the brand.

Once the Bindaree Butchery brand identity was established we then set about capturing the essence of the brand through the packaging. Bindaree have exceeded their sales expectations since they launched the range in ALDI stores.