Sails, by Rydges
The evolution of Sails into a world class Rydges destination
WHAT WE DID
Brand strategy & development
Brand identity design
Brand messaging & positioning
Brand implementation & activation
Website design
Signage & wayfinding design
THE BRIEF
Undergoing a multi-million dollar renovation, Rydges needed a brand that positioned their Port Macquarie venue Sails as a sophisticated, world-class destination. The brand to stand out as a ‘go to’ regional destination, connect with a high-value audience and have a consistent and engaging style that could be carried across all aspects of the venue and it’s marketing.
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THE APPROACH
We created a brand that positions them as a fun yet elegant oasis, a fusion of Hampton’s architecture and relaxed coastal luxury.
THE RESULT
Since the rebrand, Sails has evolved into the premier leisure and event destination on the East Coast of Australia. It attracts the domestic urban market as well as international travelers all coming to enjoy the iconic leisure experiences, beautifully crafted weddings and premium conferences and events facilities.
