Green Moustache
Rooftop Garden Bar
& Restaurant

Brand Story & Identity, Website, Signage & Venue Artwork, Brand Touchpoints Design, Wallpaper Design

Challenge
Green Moustache is a rooftop bar & restaurant in North Sydney. Located in and only being accessible from within Northpoint Tower, Green Moustache needed to resonate well enough with its audience that they would seek it out with excitement as street traffic was not an option - it needed to become a destination.

It also needed to fit with plans to help transform the newly revitalised Northpoint Tower into an exciting business, retail and entertainment precinct. 

Tomorrow People’s brief was to bring the vision for Green Moustache to life, one that would make the rooftop venue a sought-after venue that would attract the surrounding local areas and weekday office staff as well as becoming a destination venue people travel to visit.

Approach
In order to establish itself as a magnetic destination that its customers would seek out and to stand alone as an outdoor, rooftop venue within the Northpoint Tower the brand had to tell a story of freshness, natural greenery and confidence. It needed to position the venue as a sought after destination with a high quality, contemporary offering. 

The brand story & identity needed to convey an aspirational narrative that grabs attention and reflects the fun & bright energy of the luscious, green interiors which were created by Redwah Studio.  Fresh, floral brand elements were illustrated and used alongside contemporary and fresh colour palettes and fonts. Customers are delighted and surprised with overflowing greenery from the moment they step on the elevator to enter until the moment they leave.

The result is a fresh, bright and contemporary brand which resembles a lush greenhouse - its an oasis in the middle of the city that locals and office workers come to escape the hustle-bustle of the street below.

Results
Since opening in late 2018 the venue has experienced enormous success and has established itself as a popular destination for North Sydney locals and the work crowd to frequent from brunch to lunch and dinner to late-night cocktails. The venue was also shortlisted in the 2019 Eat Drink Design Awards.