Bayfield’s
Liquor Superstore

Brand Identity & Strategy, Print, Signage

Bayfield’s liquor is a 100% local and family owned bottleshop in Dee Why on Sydney’s Northern beaches. It’s been owned by the Bayfield family since 1977 and is a brand that’s well known and trusted by the local community.

We were approached by the Bayfield’s to undertake an evolution of the brand. They wanted to keep their established and trusted foundations while at the same time establishing themselves as an innovative industry leader.

The brand we created is strong and confident yet still approachable and unpretentious. It celebrates pride in family and community. The brand imagery has a strong focus on the local people and their outdoor beach culture. It’s friendly and easy going while also modern, bright and fresh.