A good website is an incredible marketing tool. It can be used to reach new customers and stay connected to current ones. With hundreds of tools that allow you to create your own website in just a few minutes, the process may seem easy, but creating a GREAT website involves far more than just slapping a logo onto a webpage.
Content is the single most important aspect of your website. The content is the why. Why people come to your website, and why they stay. Don’t waste your time writing long, elegant posts as they’re unlikely to be read. People scan and skim these days, so make your content simple and easy to find and read. It’s also important to update your content regularly, people won’t come back if they keep seeing the same old stuff!
If not equal to Content, Aesthetic is the next most important ingredient you need to consider if you want to create a killer website. It’s all about creating a balance between good layout, simplicity, and quality. Keep your website consistent and organised between pages and don’t go overboard with crazy images and colour. Don’t be afraid of empty space, when used properly this can add to your site’s legibility and make it easier and less overwhelming to navigate through.
High quality imagery is super important. Amateur shots that taken by your sisters cousins daughter in law on the cheap can damage all of the hard work you’ve put into your business and brand and make you look cheap and low quality. It’s well worth engaging a professional photographer or purchasing high quality stock images to ooze professionalism and quality.
USABILITY & RESPONSIVENESS.
I can’t stress how important having a user friendly website is. People want information, and they want it fast, so creating an easy and efficient navigation system is the best way to ensure consumers get this. When designing your website, thinking about your target market is key, design your website for those who will use it. Your website also needs to be responsive. This is essentially your website having the ability to change size and shape to fit the device it’s being viewed on, e.g. tablet or smart phone. As over 50% of users are viewing websites on a mobile device, it’s crucial that your website looks spick and spam on every screen.
Sorry, what? SEO or Search Engine Optimization is something that is often overlooked by beginners in the website building process, but is not to be underestimated. Little do some people know, simply building a website, does not mean it will get any visitors. SEO allows your website to be picked up by Google and other search engines. This not only lets people find your site, but it puts your site out to new consumers you might otherwise be unable to reach.
Need help or have questions about creating a website, get in touch with us, we’re happy to help!