If you’re wondering what the hell copywriting is don’t be embarrassed, we get asked that question all the time. Stick around and we’ll enlighten you. Copywriting is an essential part of branding and marketing, and I’m about to tell you what it is and why your brand can benefit from it.
So what is copy writing? It’s basically the creative and strategic writing of anything that will promote your brand. Flyers, emails, posters, social media captions etc. Sure, some sweet designs and a pretty logo will catch someone’s eyes, but it’s the words that will win their heart. You might be thinking, easy peasy, I can do that! But don’t be fooled. Writing your own copy isn’t as easy as it may seem. Sometimes you can be so absorbed in your brand that it’s actually very hard for you to write how you feel about it. Which is why it’s best to get your hands on a copywriter who can work closely with you to get to the heart of your brand and get it down in writing in the most effective way.
Copywriting can ENHANCE YOUR BRAND. If you snatch up a good copywriter, they’ll take the time and effort to immerse themselves in your brand and understand your unique brand story. It’s important to understand the meaning behind your brand and establish a unique and concise brand voice that works together with your brand imagery and style to create a consistency that then amplifies your brands strength and memorability.
Copywriting can GET YOU NOTICED. A good copywriter knows how to use a balance of highly targeted key words and polished sentences to make your marketing collateral and website both entertaining to read as well as instantly recognisable to SEO (Search Engine Optimisation).
Copywriting can INCREASE CUSTOMER LOYALTY. Words tell stories ad can contribute to people feel things like nostalgia, loyalty, love and trust. Copywriting gives you the ability to connect to people personally and lets them know what your brand is really about. The more they feel connected to your brand the more loyalty and trust they will have towards it.
If you’re a business owner looking to spice up your marketing strategy, I highly recommend engaging a copywriter. Not only will it give your brand a stronger voice, it can get you noticed, increase your sales and give your customers a reason to connect with and fall in love with your brand.
If you need assistance with or want to find out more about copywriting please speak to us!