It’s one of those things you put on the back burner, you are way too busy to create or maintain one. You don’t have the cashflow, besides you’re just a small operation. Or maybe you don’t even know where to start. Do these sound like familiar excuses as to why you don’t have a website for your venue.
Well the time has come folks, you need to let go of the excuses and face facts. Over 90% of internet users today get online to research restaurants, and many of those decide where they’d like to eat or drink based on their research. It is vital that your venue has a website to provide basic information and promote your brand. If that's not enough to convince you, checkout 7 more reasons below!
1. INCREASED CREDIBILITY
46% of people say that a websites design is the #1 criterion discerning the credibility of a company. In this day and age, everyone is online, so not having a website is like not having a sign on your building. People will drive right on past and not know you exist.
Your potential customers are time poor so you need to grab their attention and give them an incentive to want to come to your venue. Alternatively if you have a great site they’ll be intrigued and want to come and try you out.
2. PROVIDE BASIC INFO
Your menu, opening hours, payment methods accepted, functions information, location and directions go a long way to helping customers come to your restaurant. A website answers these basic questions without tying up your staff time on the phone, which is good because they are going to need the extra time to deal with the influx of clientele.
3. COMPETITIVE ADVANTAGE
A good website differentiates you from your competition. Venues that gain value from their website are aware of their USP (Unique Selling Proposition) and bring it to focus via their website. They know what they are good at and what makes them different from other restaurants. They use their site to help capitalise on this and gain the edge over their competing venues.
4. YOU RISK LOOKING CHEAP
No website or an amateur site gives the impression that your restaurant is not a professional operation. If they get online and can’t find your site or see a site that your wife's sisters friends nephew created it could be enough to deter them from dining at your venue. People are time poor, they won't bother to try and investigate further, they'll go to the other restaurant in your neighbourhood which they like the look of online.
5. STRONGER BRAND IMAGE
A strong, clear brand is such an important part of your business as it dictates how potential customers perceive you. Your website is a great way to project and strengthen your brand. Your brand includes your logo, colours, imagery style and tone of voice. All of these should be integrated into your websitealong with other venue elements such as the interior design, menu’s, advertising, social media campaigns and packaging to communicate your brand.
6. SHOWCASE YOUR FOOD/ DRINKS & INTERIOR
As your first point of contact with customers, your site is a great way to show people the high standard of food & drinks you offer along with your interior which you worked so hard to create. Its worth getting some professional shots done and making them a focus on your site as poor quality shots won’t do you justice and will cheapen your offering.
7. GENERATE MORE BUSINESS
Using your site to demonstrate how much you offer will get people excited about your business and feeling connected to your brand. Some options are to create some promo’s and add them to a Whats On section of your site. Or write about what your target market is interested in on a blog. Also, integrate with your social media platforms. This will organically improve your rankings on search engines and attract the right customers for you.
Once customers are aware of you and everything you offer, feel like a part of it, know where to find you and when you are open, you will gain more of their business.
If you need assistance or advice about getting your venue brand online don't hesitate to get in touch! Don't forget to ask about our hospitality packages and flexible payment options.