If you open a bar, restaurant or cafe without knowing who your ideal customer is the chances are your marketing efforts will be wasted and that the sound of crickets chirping in your venue will become a common one.
After all, it’s much easier to create your venue based on your ideal customer’s likes than it is to spend your startup funds building, designing and branding your venue only to realise that it’s not to the taste of your potential customers.
Before you even begin creating your brand these are some of the questions you’ll need to ask;
Where do they live?
What’s their age range?
What’s their level of education?
What do they eat?
What do they do in their spare time?
Are they single or married?
Do they have kids?
Where do they work?
What ethnicity are they?
How much do they earn?
What are their values, beliefs, or opinions?
Build a customer profile based on all of the information you can find about your ideal target market. If you dig deep enough, you will find that niches have niches within them. The more you can target, the better, since it will be easier to identify with your customer’s needs and keep them coming back time after time!