Let's face it, video is hot right now! It’s fast becoming one of the most effective marketing tools for businesses. Today people are hungry for information, but want that fast. So they’d prefer to spend 2-3 minutes watching a video than spending 15-20 minutes reading some text. Moreover, videos also help businesses in communicating their important points to their target audience in very little time.
IT’S COST EFFECTIVE.
One of the biggest advantages of video marketing is that is helps you in reaching out to millions of people within a short time, and without spending too many of your marketing dollars. Your video can also go viral and gain millions of views within days. Imagine the benefits for your business. There is no other form of marketing that can offer such impressive results at such a low price
SHOW DON’T TELL.
Just like when you tell someone a “you had to be there” joke, telling something just doesn’t have the intrigue, and effect, that showing it does. Don’t rely on people to envision their own version of what you do, show them. Showing your target market exactly who you are as a brand is a great way to get them interested, and keep them engaged with your business.
CREATING A PERSONAL CONNECTION.
People want a connection, real life and real people. If consumers can see you, who you are and what you do, they are ten times more likely to invest in your business. People want to get to know and trust your business and the people behind it. Real people have emotions and like things they can relate and feel connected to. Video is the fastest and most effective tool to get your brand essence across and build a bond with your audience.
With audio visuals, you can easily pass your marketing message more effectively because this particular medium appeals to several senses. The use of sound and images elicits feeling and better understanding of the idea. Moreover, watching the message needs little attention and can retain people who would have otherwise opted for other things.
Talk to us at Tomorrow People about creating a unique video for your brand.